Resume

SARAH BANKS

Mobile: 613 252 9177

      Email: banks.sarah72@gmail.com

Profile

  • Versatile marketing and communications professional with over 12 years experience
  • Voracious interest in city building, community engagement and social innovation
  • Strengths include writing, editing, strategic planning and social media

Experience

Marketing and Communications Coordinator – Westboro Village BIA – Jun 2014 – Jan 2015

Was responsible for assisting Executive Director with all marketing and communications efforts, including Board of Directors, promotional materials (print and online), social media, events and volunteer management, and member relations. Also undertook a great deal of writing (print ads, web banners, advertorials, newsletters)as well as marketing and industry research.

Coordinator, Corporate CommunicationsCity of Ottawa – Jul 2013 – Dec 2013

Responsible for writing and editing various communications materials including PSAs, news releases, speaking notes and advertising for all facets of City Hall. Role required a great deal of project management and organizational skill.

Communications AssistantNeighbourhood Connection Office – Mar – Jun 2013

Responsible for the content development of an online toolkit for residents looking to undertake neighbourhood improvement projects.

The Neighbourhood Connection Office supports small-scale, community-driven projects at the neighbourhood level. In 2013, four neighbourhoods across Ottawa were successful in receiving support from the City of up $30,000.

OwnerSILLPILLOW Communications – Aug 2012 – Feb 2013

Marketing writing and editing for the unique niche of city-building, community engagement, urban design and social innovation.

Manager, CommunicationsYMCA of Hamilton/Burlington/Brantford – Sept 2010 to Sept 2011

Responsible for overseeing the creation and production of marketing and communications materials for five YMCAs. Also responsible for social media presence including Facebook, Twitter and Flickr. Worked closely with senior staff, including President and CEO and VP, Financial Development. Noteworthy accomplishment: Creative direction and project management of annual report

Marketing ManagerUnited Way Toronto – Apr 2006 to Jun 2007

Responsible for all outgoing marketing communications pieces. Worked closely with Marketing Director to ensure consistency of brand and messaging. Noteworthy accomplishments: 1) Managed the production, research and content creation of the Leadership Honour Roll – a 53-page insert for the Globe and Mail, honouring the most generous donors, and 2) Managed the creation and editing of a photo essay-style book, produced by PhotoSensitive, a non-profit collective of photographers who explore how photography can contribute to social justice.

OwnerSILLPILLOW Communications – Jan 2005 to Mar 2006

Operated a freelance marketing writing service in Edmonton. Provided clients with marketing strategy and writing services for all forms of marketing and communications

Promotions SpecialistCapital Health (Cardiovascular Disease and Stroke Affiliate to the Canadian Health Network) – Jun 2004 to Jan 2005

Responsible for all aspects of marketing, including internal and external communications, special events, liaising with creative agencies, writing for monthly newsletter and website, quarterly reporting to government stakeholders and developing overall marketing strategy to promote national online health information initiative.

Public Affairs OfficerCanada Research Chairs Program – Nov 2002 to Dec 2003

Responsible for promoting Canada’s brightest and most promising minds in research. Target audiences included government stakeholders, general public and universities. Noteworthy accomplishment: Took the lead on an ambitious branding initiative for the Program. End result was extremely well received and helped “put a face to the name” of Canada’s leading researchers.

Education

BA, Film Studies (Carleton University, 1996)

Certificate, Art Direction (Vancouver Film School, 1997)

Certificate, Events Management (Algonquin College, 1998)

Certificate, Copywriting (University of Toronto Continuing Education, 1999)

Certificate, Grant Writing (Grant Training Center, 2014)

References available upon request

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